© Lori Fowler 2019

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Hi, I'm Lori. I help with quality copywriting and business management so you can attract clients from around the globe.

Contact me for a free 30-minute discovery session to see how I can help. 

Email info@lorisloanfowler.com

Why hire an editor?

Any document or piece of content can be improved by attention to editing and proofreading. It ensures that your message is conveyed clearly and correctly, without the distraction of errors and inconsistencies. Quite simply, it makes you and your business stand out as professional.


I edit according to the professional standards set out by Editors Canada for copy editing, stylistic editing, and proofreading, and I typically follow the Chicago Manual of Style guidelines. I can edit and proofread for British and American spellings and preferences as well as Canadian preferences, which can be a confusing mix of the two!

Talk to me about creating a style guide for your business, so no matter who is creating your content, you have guidelines in place to ensure consistency of formatting, style, logo usage, abbreviations, spellings, and capitalization, and more. Attention to these details ensures that each new piece of content is consistent with your brand. A reference guide saves time and leaves less margin for error.

What is the difference between copy editing and proofreading?

There are different kinds of editing:


Stylistic editing corrects and polishes any kind of writing for clarity, coherence, flow, and language. It also ensures the writer’s voice is maintained in the process.


Copy editing looks at the mechanics of grammar and punctuation, focusing on “correctness, accuracy, consistency and completeness” (Professional Editorial Standards, Editors Canada). Most of the time I carry out a combination of stylistic and copy editing, but sometimes structural editing is required first to address issues of organization and content.


Proofreading is the final stage after copy editing, just before publication in print or online. It aims to flag any remaining errors in spelling, grammar, punctuation, and numbers, as well as typographical errors, line and word spacing, formatting, and font issues.


I edit onscreen in Microsoft Word or Google Docs using comments and track changes, or do markup on a pdf using proofreading stamps and comments.

How do we communicate and collaborate?

We can connect online via Skype, WhatsApp, or Zoom for phone or video calls, and share documents via email, Google Drive, Dropbox, or through project management platforms such as Freedcamp, Basecamp, or Teamwork, among others. It's up to you.

Okay, so how do we get started and what can I expect?

Step 1: Consultation
Contact me to request a complimentary 30-minute discovery call and I will get back to you asap to arrange a time to discuss your needs, timeframes, and make recommendations.

Step 2: Quote
After we’ve talked, I will prepare a quote on the services you require, and email it to you for feedback to make sure we’re on the same page. At this point we can have another call if needed and make any adjustments to the proposed quote.


Step 3: Agreement
Once the plan has been agreed, we can then move ahead with a simple agreement for your electronic signature and an invoice for a percentage of the services fee. Once received, then I start work on your project--yay!

Lori Fowler